The new Scouts Australia branding takes us into the exciting future of Scouting. The logo is based on the shape of the Southern Cross, the contours of our land, and the colours of our Sections. The fleur de lis connects us to each other and the world. Our new brand identity is more than just a logo. It’s how we speak to each other and those outside the Movement, the images we use and the consistency in which we tell the stories of the adventures each and every one of us experiences through Scouting. As a member of Scouting you are one of our ambassadors.We encourage you to use our branding to promote Scouting. If we all use the brand consistently and correctly we will increase its effectiveness. Here’s how to start…