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Scouts Australia
Brand Centre

Welcome to the
Scouts Australia Brand Centre

The new Scouts Australia branding takes us into the exciting future of Scouting.  The logo is based on the shape of the Southern Cross, the contours of our land, and the colours of our Sections. The fleur de lis connects us to each other and the world. Our new brand identity is more than just a logo.   It’s how we speak to each other and those outside the Movement, the images we use and the consistency in which we tell the stories of the adventures each and every one of us experiences through Scouting. As a member of Scouting you are one of our ambassadors.We encourage you to use our branding to promote Scouting. If we all use the brand consistently and correctly we will increase its effectiveness.  Here’s how to start.  If you have any queries after you’ve read the Brand Book, contact brand@scouts.com.au

Watch the video on our brand’s story

Read our Brand Book on how to use our brand identity correctly

Download the fonts we will all be using and which are outlined in the Brand Book

Create your resources using the Brand Book as a guide and the artwork assets provided on this page

Section Logos

Gumtree Graphics

Gumtree Vertical

Gumtree Horizontal

Inspired by Scouts experiencing adventure in our native bushland, a unique design has been created – our Gumtree Graphics.   This device, used correctly, will add a unique and evocative dimension to your designs.   Please ensure you follow the Brand Book on how it can be used.

Share the message that Scouting is fun, adventurous, challenging and open to all!

Visit the Scouts Australia Brand Centre again.  We’ll be continually adding new resources.

Click on the artwork you wish to download. Firstly check out the Brand Book for the format that is best for your needs. Please use the logos and gumtree graphics without modifying them. This will ensure that our logos and designs always remain effective and recognisable.

Scouts Australia Logos

Vertical

  • RGB Logos
  • CMYK Logo
  • PMS Logo
  • 11 Colour Logo
  • Six Colour Logo

Horizontal

  • RGB Logos
  • CMYK Logo
  • PMS Logo
Section Logos

Joey Scouts

  • RGB Logos
  • CMYK Logos
  • PMS Logos

Cub Scouts

  • RGB Logos
  • CMYK Logos
  • PMS Logos

Scouts

  • RGB Logos
  • CMYK Logos
  • PMS Logos

Venturer Scouts

  • RGB Logos
  • CMYK Logos
  • PMS Logos

Rover Scouts

  • RGB Logos
  • CMYK Logos
  • PMS Logos

 

Scouts Australia Gumtree Graphics

Gumtree Graphics Guide

Vertical Gumtree Graphics

  • Blue Gumtree
  • Green Gumtree
  • White Gumtree

Horizontal Gumtree Graphics

  • Blue Gumtree
  • Green Gumtree
  • White Gumtree
Scouts Australia Banner Graphics
  • Feather Banner
  • Retractable Banner

Branch Brand Assets