Mark McCrindle is Australia’s leading futurist, demographer and social commentator. We’re really excited to have him helping us on how to improve Scouting.
Mark is highly regarded for his engaging presentations whether they be keynote addresses at conferences, boardroom briefings or facilitated workshops. His understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows including Wake Up, Sunrise, Today, ABC News 24, ABC Breakfast and The Morning Show.
McCrindle.com.au is regarded as one of Australia’s best research agencies, who work with the big brands, large organisations and senior leaders to help them understand the external environment in which they operate, gain visibility on the sentiment and perceptions of their customers and community, and identify the emerging trends to assist them in future-proofing their products and services.
The exciting news is that Mark and his team are working for the YPR over an extended period. We are excited about this partnership and the value their research will provide for the YPR.
Over the coming months Mark and his team will be exploring important questions for us, identifying what we know, explore what others are saying, identify what we need to test (through research) plus identify future trends.
Our website has information on the questions to be answered, and will feature the final report from McCrindle.