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Our Brand

Brand Book and Brand Centre Update

Resources to support the implementation of our brand have been evolving based on the needs of members. We’ve made some updates to the Brand Centre to help you share our story.


Since its launch at AJ2019, our new brand is being used widely. New signage is being erected onto Scout Halls, Group shirts are being embroidered with the logo, and the gumtree graphics are adding personality to websites.

To further support our members in proudly sharing the brand, we’ve launched updated materials. In response to member feedback and requests, an updated Brand Book is now available in the Brand Centre. The latest version, and downloads available on the Brand Centre include:

  • Horizontal logos for all sections in 6 different options.
  • A variety of enterprise logo options.
  • Increased examples of using our logo with imagery.
  • Updated embroidery page which now includes PMS colour matching.
  • Dedicated Group Logo’s page and we now also offer personalised Group Logos.
  • Detailed Gumtree Graphics PMS colours for both National and Section Gumtree Graphics.
  • Artwork for Section Gumtree Graphics.
  • Artwork for Alternate Section Gumtree.

You will find all these updates live on the redesigned Brand Centre.

If you have any queries on the Brand Book, please contact brand@scouts.com.au.